Now, it seems that the next evolution in B2B sales is happening: the rise of the hybrid model.

In a hybrid model, companies use a mix of digital and traditional methods to reach and engage their customers. This might include things like using social media to build relationships and generate leads, and then following up with more traditional methods like phone calls or in-person meetings.

There are a few reasons why this model is gaining popularity. First, it allows companies to reach a wider audience with their message. Second, it helps to build trust and relationships with potential customers. And third, it’s more efficient than relying on just one method of selling.

The omnipresence of omni-channel

The future of B2B sales is hybrid. By using a mix of digital and traditional methods, businesses can reach a wider audience, build trust and relationships, and be more efficient. The hybrid model is still in its early stages, but it’s already starting to change the way that companies do business. As more businesses adopt this model, we can expect to see even more changes in the way that B2B sales are conducted.

What out-performers are doing differently?

Out-performers are 23% more likely to have a formal process for managing their hybrid sales efforts.

They’re also more likely to use data and analytics to inform their decisions (63% vs. 48%), invest in training and development for their sales teams (51% vs. 37%), and continuously test and optimize their efforts (47% vs. 31%).

If you want to be successful with hybrid sales, it’s important to have a strong digital foundation in place. This means having the right tools and technologies in place to support your sales efforts. It also means using data to drive your decisions and investing in training and development for your sales team. Finally, it’s important to continuously test and optimize your hybrid sales efforts to ensure that you’re getting the best results.

What’s next for hybrid sales?

The future of B2B sales is hybrid. This model is still in its early stages, but it’s already starting to change the way that companies do business. As more businesses adopt this model, we can expect to see even more changes in the way that B2B sales are conducted. In the meantime, there are a few things that companies can do to supercharge their hybrid sales efforts: create a strong digital foundation, use data to drive decisions, invest in training and development, and continuously test and optimize.

The hybrid model of selling is quickly gaining popularity as a more efficient way of conducting B2B sales. This article outlines what the future of B2B sales may look like and how your company can adapt.

B2B customers are very clear about what they want from suppliers

Customers are no longer willing to tolerate a below-average customer experience. Seventy-two percent of customers say they have stopped doing business with a company because of a poor customer experience.

In order to meet the demands of B2B customers, companies must shift their focus from product features to customer experience. This means providing a seamless and personalized experience across all channels, from the initial contact to post-purchase support.